Answer
Companies use the book building process to discover the correct price for their shares. The final cost of the stock depends on real customer demand. The firm decides a specific rate bracket for public bidding. For example, a company fixes a range from ₹120 to ₹130 per share.
Investors select any price within this declared range during their application. This system creates an open and efficient pricing structure and protects the interests of both the share buyer and the business owners